الجمعة، 31 أكتوبر، 2014

Below the surface of the Russian buildings

"Below The Surface", is an illustrations campaign for the Schusev State Museum of Architecture in Moscow, made by agency Saatchi&Saatchi Russia. The illustrations help us discover new fictional undersides of different famous Russian landmarks: Saint Basil's Cathedral, Lomonosov Moscow State University and Bolshoi Theatre. This is considered very inventive and innovative production by Carioca Studio.
 
Bolshoi Theater.
Bolshoi Theater.
The main target of the campaign is to show the marvelous museum collections that reflect the architectural heritage of a thousand-year history of Russia. The posters present what the iconic buildings might look like if their above-ground structure represented only 1/10 of their total volume. This initiative elucidates that behind the façade of each building there is a hidden story, and that the building in which we see is just the tip of an unrevealed iceberg.
 
Lomonosov Moscow State University.
Lomonosov Moscow State University.
Saint Basil's Cathedral.
Saint Basil's Cathedral.
Agency: Saatchi&Saatchi Russia
Creative Director: Stuart Robinson
Account team: Khichtchenko Elena
Art-director: Polonski Yuri
Typography team: Sergey Sidorov, Anastasia Vedernikova
Designers team: Mark Ignatiev, Vitaly Mashinsky
 
 

















Dr. EMAD HANI ISMAEEL
 
                 Ph.D. in Technologies for the Exploitation
                 of the Built Heritage .
                 Senior Lecturer in the Dept. of Architecture
                 College of Engineering , University of Mosul 
                 Mosul - Iraq .
 
E-mail:        emadhanee@yahoo.com
                   emadhanee@gmail.com
Web Site:  https://mosul.academia.edu/EmadAlallaf
                   http://emadhani.blogspot.com/
Tel :           +964 (0)770 164 93 74

 

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